Paid search is one of the fastest ways to drive traffic and generate high quality leads for your business. Known as Pay Per Click advertising, you only pay when someone clicks your ad — meaning every visitor is genuinely interested in what you offer.
Our PPC Manchester specialists create highly targeted, results driven Google Ads campaigns that get your business seen by the right people. We monitor performance daily, making strategic adjustments to improve results, lower costs, and maximise your return on investment.
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At Cleartwo, we create high-performance Google Ads campaigns designed to help businesses in Manchester generate more leads, boost sales, and increase visibility — fast. Our PPC Manchester services are tailored to maximize your return on investment, ensuring your ads reach the right people at the right time.
Google Pay Per Click (PPC) advertising is one of the quickest ways to get your business to the top of search results, but without expert management, it can become expensive and ineffective. Our Google-certified specialists handle everything — from keyword research to ad creation, bidding strategies, and ongoing optimization — to make sure your campaigns deliver results, not wasted spend.
With Cleartwo, you’ll have a dedicated PPC account manager monitoring your campaigns daily. We continually refine your ads for better performance, lower costs, and higher conversion rates. You’ll receive weekly reports packed with insights and recommendations to keep your campaigns moving forward and improving.
Looking to drive more leads, sales, and traffic fast? Our PPC Manchester experts are here to help your business dominate the competition and reach new heights.
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PPC is a powerful advertising strategy and, together with SEO, forms a crucial part of any successful digital marketing campaign.
Unlike traditional methods, paid search offers real-time tracking, allowing you to monitor performance instantly. Maximising the profitability of these campaigns involves fine-tuning, analysing data, and expanding on what works. And that’s where we excel!
Market & Keyword ResearchOnce we gain a thorough understanding of your product or service, we’ll conduct in-depth market and keyword research. This involves examining the phrases your competitors are targeting, analysing your website and existing campaigns, and reviewing thousands of relevant keywords and phrases. A scientific approach is key to building successful PPC campaigns.
Build Campaigns and Create Ad GroupsA common mistake many PPC beginners make is setting up only one ad. Once we’ve agreed on a budget, we’ll select multiple keywords and organise them into distinct campaigns. These campaigns are further divided into ad groups, allowing us to track the performance of each group individually. This structure enables us to concentrate on the ads that are driving profits for your business.
Write Ad CopyCompelling ad copy is crucial for a successful PPC campaign, as it’s what persuades people to click on your ad. Crafting exceptional ad copy is a blend of creativity and data-driven strategy. The copy must not only be persuasive but also relevant to the target keywords and compliant with the ad platform’s strict guidelines.
Set Ads LiveAt this point, everything is ready for the ads to launch. We’ll establish the campaign’s maximum daily budget and configure the necessary settings. By utilising an optimised campaign structure, we ensure the data is clear and easy to interpret, maximising the quality score.
Monitor & OptimisePPC is one of the most quantifiable advertising platforms available. With the ads now set up and live, the real work begins. We’ll leverage data-driven insights—such as CTR (click-through rate) and impression share—to optimise each ad. This involves reallocating funds to ads that are performing well while discontinuing those that aren’t effective. This process, known as optimisation, ensures that your ROI (return on investment) improves over time.
Market & Keyword ResearchOnce we gain a thorough understanding of your product or service, we’ll conduct in-depth market and keyword research. This involves examining the phrases your competitors are targeting, analysing your website and existing campaigns, and reviewing thousands of relevant keywords and phrases. A scientific approach is key to building successful PPC campaigns.
Build Campaigns and Create Ad GroupsA common mistake many PPC beginners make is setting up only one ad. Once we’ve agreed on a budget, we’ll select multiple keywords and organise them into distinct campaigns. These campaigns are further divided into ad groups, allowing us to track the performance of each group individually. This structure enables us to concentrate on the ads that are driving profits for your business.
Every project begins with a discovery phase. During this time, we’ll gain insights into your products and services while also understanding your customer profiles. Next, we’ll conduct an audit of any existing ad campaigns to identify strengths and pinpoint areas for improvement.
Now that we have a solid understanding, we can begin developing a strategy. We’ll collaborate with you to establish the key performance indicators (KPIs) that align with your overall marketing objectives. After that, we’ll create a detailed plan outlining how to achieve these goals.
Finally, we implement the carefully crafted strategy. In PPC ad campaigns, this phase is just as crucial as the planning stage. We’ll adopt a data-driven approach to optimise your campaigns and provide you with regular reports to showcase the results we’re achieving.
We are a welcoming, ROI-driven agency that places your business values at the core of our efforts. We develop a tailored, measurable strategy aimed at increasing your revenue and enhancing your online brand presence. Our team continually tracks Google’s latest algorithm updates to implement the most current strategies, ensuring optimal results for your business.
Google AdsGoogle is the most widely used search engine globally, so if you’re not advertising there, it’s important to consider why not.
Our team consistently keeps abreast of the latest developments in Google Ads to design the most effective campaigns for your business.
Google ShoppingGoogle Shopping is an excellent platform for physical products. If you have an e-Commerce website, your products can appear on the first page of Google with images, information and a price. That means customers have all the information they need to make a purchasing decision.
Facebook AdsFacebook ads are a powerful tool for enhancing content visibility and driving traffic to your website, whether you’re promoting cornerstone content, ad copy, or blog posts. With over 2.9 billion active users, Facebook provides a vast audience that can be strategically targeted to ensure your content reaches the right people.
Amazon AdsAmazon ads are an essential tool for sellers looking to boost product visibility and drive sales directly on the platform. As one of the largest e-commerce marketplaces in the world, Amazon provides a unique advertising ecosystem that allows sellers to connect with millions of potential customers actively searching for products.
Paid Social AdsPaid social ads are a powerful tool for businesses aiming to reach new audiences quickly and efficiently. In today’s digital landscape, where competition for attention is fierce, leveraging paid advertising on social media platforms can significantly enhance your marketing strategy.
RemarketingRemarketing is a strategic approach aimed at converting window-shoppers into paying customers by targeting individuals who have previously visited your website but did not complete a purchase. This tactic leverages user interest and intent, providing businesses with a valuable opportunity to re-engage potential customers and drive sales.
Google AdsGoogle is the most widely used search engine globally, so if you’re not advertising there, it’s important to consider why not.
Our team consistently keeps abreast of the latest developments in Google Ads to design the most effective campaigns for your business.
Google ShoppingGoogle Shopping is an excellent platform for physical products. If you have an e-Commerce website, your products can appear on the first page of Google with images, information and a price. That means customers have all the information they need to make a purchasing decision.
PPC, or Pay-Per-Click, advertising is a digital marketing model in which advertisers pay a fee each time one of their ads is clicked by a user. It’s a way to buy visits to a website or generate other desired actions, such as form submissions or phone calls, rather than earning those visits organically.
PPC advertising offers several advantages, including precise targeting, immediate results, and the ability to control costs. It’s a flexible advertising model that allows businesses to reach their target audience effectively. However, it requires careful planning, ongoing optimisation, and a budget to support advertising costs.
Search Ads
Mobile Ads
Display Ads
Shopping Ads