Digital Marketing Strategy
Agency

Any effective digital marketing campaign is mostly dependent on a strong digital marketing plan. At C2 Marketing, our digital marketing begins its approach by thoroughly investigating your company, target market, competitiveness, and present web presence. This research guides our experts to develop a strategy comprising content marketing, pay-per- click (PPC) advertising, search engine optimisation (SEO), social media management, and email campaigns.

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Build Brand Awareness

Build Brand Awareness

Helping companies establish brand awareness is one of the main goals of our digital marketing agency. By means of successful digital campaigns, C2 Marketing raises awareness on several platforms, guaranteeing that your brand finds the appropriate target market. Whether via content marketing that conveys the story of your brand, targeted display adverts, or interesting social media postings, our digital marketing agency makes sure your company rises to the front of mind for possible consumers.

In competitive markets brand awareness has become necessary. C2 Marketing ensure that your business message is regularly presented to your target audience by producing interesting content and using sponsored advertising campaigns.

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The Main Steps We Take as Your Digital Marketing Agency:

Discovery & Strategy

We start by diving into your business, audience, and goals to craft a data-driven digital strategy with purpose. Every decision is guided by insight, aligning your objectives with the most effective channels. From tone of voice to platform selection, nothing is left to guesswork. It’s a tailored foundation built to drive real growth.

Campaign Execution

With the strategy in place, we roll out integrated campaigns across SEO, PPC, social media, and more. Each channel is used intentionally, designed to attract, inform, and convert. Our creative and technical teams work in sync to deliver consistent messaging. The result? Multi-channel campaigns that actually move the needle.

Engagement & Conversion

Driving traffic is just the start — we focus on turning interest into action through smart UX, content, and CRO. Every element is refined to guide users toward your goals, whether that's enquiries, purchases, or sign-ups. We use behaviour insights to shape more effective journeys. It’s about making every visit count.

Reporting & Optimisation

We provide transparent, easy-to-digest reporting that shows exactly what’s working and where we can push further. Using real-time data, we continuously test, tweak, and improve your campaigns. You’ll always know how your investment is performing. Because digital marketing should never stand still.

Grow Your Business With C2 Marketing

C2 Marketing is the leading digital marketing company that offers customised marketing solutions to drive growth and help companies to flourish. C2 Marketing's team of professionals provides a number of services meant to fit your particular needs whether your goals are to raise website traffic, boost online visibility, or improve conversions.

Marketing Solutions To Match your Goal

Every firm has unique marketing goals; our digital marketing agency aligns every campaign with your business goals by providing marketing solutions.

C2 Marketing solutions guarantee that your objectives are fulfilled effectively by combining digital channels - such as SEO for long-term organic growth, PPC for instant visibility, social media for involvement, and email marketing for retention.

We also routinely track important performance indicators (KPIs), making necessary changes to guarantee the campaigns remain on target and guarantee to provide the highest possible return on investment.

SEO successstories

Our Process

Research, Planning & Setup

The first step in our process is to conduct a comprehensive audit of your existing website and marketing efforts. Utilising advanced tools like Google Search Console, Google Analytics, aHrefs, SEMrush, and ScreamingFrog, we thoroughly examine your website’s infrastructure. This deep dive allows us to identify areas for improvement and assess your online performance.

On-page Optimisation

At the start of the campaign, we focus on identifying “low-hanging fruit”—quick wins that can drive immediate impact. This often includes optimising meta descriptions, titles, and improving the internal link structure. If there are any pressing user experience issues, such as slow page speed, we prioritise addressing them right away.

Content Creation

As part of your inbound marketing strategy, high-quality content is essential. Whether it’s ebooks, blogs, infographics, or other media, great content helps capture the attention of your audience. You have a limited window to make a strong impression once visitors land on your site, and positioning yourself as an authority is key to retaining their interest. Our content marketing team is here to help craft a robust content marketing campaign that not only engages your audience but also builds credibility, enhances SEO, and drives meaningful traffic to your website.

Link Building

One of the most enduring elements in improving search rankings has been the acquisition of backlinks. In the past, SEO strategies often focused on amassing as many links as possible, without considering the quality or relevance of the linking websites. However, with advancements in search engine algorithms, the focus has shifted towards acquiring links from authoritative, high-quality sites that are also relevant to your industry. Building links from spammy or unrelated websites no longer works and can even harm your rankings.

Our Services

On-Page SEO

We optimise your website both front-end and back-end, focusing on title tags, meta descriptions, and more. Our “White-hat” SEO strategies strictly follow Google’s guidelines, ensuring ethical and effective online promotion.

What Is Involved In On-Page SEO?

Metadata
Keyword Placement
Keyword Density
Title Tags
Body Content
Page Loading Speed
Internal/External Linking

Off-Page SEO / Link Building

We optimise your website both visibly and behind the scenes, focusing on title tags, meta descriptions, and more. Using only “White-hat” SEO techniques, we ensure our strategies follow Google’s guidelines for ethical online promotion.

What Is Involved In Off-Page SEO?

Content Creation
Outreach
Guest Blogging
Digital PR
Social Outreach

Technical SEO

Technical SEO focuses on optimising the infrastructure of your website, separate from its content, to ensure that search engines can effectively crawl, index, and rank it. It’s the foundation upon which keyword optimisation and content strategies are built.

What Is Involved In Technical SEO?

XML Sitemaps
Navigation & URL structure
Domain & Servers
Website Load Speed

Mobile SEO

Mobile devices are the primary search tool, with over 50% of users starting their searches on them. This figure rises to 88% for searches related to local businesses or establishments.

What Is Involved In Mobile SEO?

Accelerated Mobile Pages (AMP)
HTTPS Implementation
App Indexing
Mobile Responsiveness
Optimised for Voice Search
Location Optimisation
Focus On Simplicity

Local SEO

Local SEO is an effective way to attract geographically relevant traffic to your website. Regardless of your business’s size or establishment, you can achieve results as long as Google recognises your site as local and relevant to users.

What Is Involved In Local SEO?

Google Business Profile
On-page SEO
Mobile Optimisation
Citations & Reviews

Content Marketing

Inbound marketing is essential for standing out in a noisy environment. To capture your audience’s attention, you need to create content that is relevant, engaging, and valuable.

What Is Involved In Content Marketing?

Acquisition of Backlinks
Authority in Industry
Increased Traffic
Increased Brand Awareness
Encouraging Social Sharing

Conversion Rate Optimisation

Conversion Rate Optimization (CRO) focuses on refining your website using visitor behavior data to enhance conversions. We analyze this data to create effective strategies that drive results. Our CRO services work hand-in-hand with our eCommerce SEO services for online retailers.

What Is Involved In Conversion Rate Optimisation?

UX/UI Testing
A/B Split Testing
Funnel Optimisation
Heat Mapping
Data Interpretation

Audits

Before implementing any SEO strategy, we perform a comprehensive audit of our client’s website. This audit informs our immediate SEO actions and shapes the overall strategy, making it a crucial step for any successful campaign.

What Do We Audit?

Google Analytics
Google Search Console
Content
Keywords/Phrases
Page Speed
Local SEO
Backlinks
Semantic-Markup

Conversion Rate Optimisation

What Is Involved In Conversion Rate Optimisation?

UX/UI Testing
A/B Split Testing
Funnel Optimisation
Heat Mapping
Data Interpretation